London-based riser JayO returns with new single ‘Often’.
It’s been an incredible year for the singer, with his single ’22’ becoming a real breakout moment. Going well and truly global, it’s racked up more than 100 million streams (and counting), transforming JayO into a phenomenon.
‘Often’ underlines his precocious talents, melting together R&B fuelled songwriting with bubbling, afrobeats-tinged production. It’s all done in an incredibly natural fashion, with JayO aiming to reflect his uplifting world view.
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